CAP 1: The thread that brought us here

Abram, a clothing brand that started...

When did it start?

When did we register it in Argentina under the name INTI, or when the owner was born? Or when we sold the first pair of underwear? Or the first set?

Who came first? Boxer shorts or boxers? And when were tights created?

What had the greatest impact in terms of sales?

It would be nice to share a little bit of this with people. Do people know about it? What do they see in the brand?

We could put a place here where people can comment, give ideas, support, give you their perspective on what they read, a space for people.

What do they see behind the brand? Would you like to know, or would you be more likely to think about what they tell you? What do they see behind that anxious and restless mind?

Does the brand demonstrate what it is? Or is it just what was created and that's it, and it's just uploaded?

Do people know how it was created? Do people know how it came to Australia?

What if we told it? People are curious, that's why social media exists, to share, to share the best of each one, like BRANDS. They show their best, what the world and customers want to see, so they buy from them and identify with them, but they don't see the inner side, the anxiety that it is, how stressful it is, the dark side, the side that gives straw, the side that sews every bit of fabric, every bit of the brand's history, the lands the garments come from, the thread that connects.

And if we show that thread, that thread from its beginning, from its inception, or from the creation of each part of this brand, such as workshops, people who work on the garment (like that artist who paints the garments with black paint), people and a bit of its history, it might be boring, but hey, the memory remains, every part of what Abram was remains, every step he took and every foot that stepped on it. If people care, great. If not, it remains for us, for these letters. WORKSHOPS, PEOPLE, FABRIC FACTORY, TRANSPORTER, WAREHOUSE, PRINTER, IMPORTER, AUSTRALIA, EVERY THING THAT WAS MADE AND HAPPENED THROUGH HERE, let's stain each garment with a bit of this.

Let’s show the thread, step by step, little by little, this is the story of this brand or of this life, let’s create it, let’s start, let’s show, the good and the bad, the problems and the luck, the good things and let’s show everything until the product reaches the hands of the client, or from the moment this, this text reaches a reader, it’s not all about selling, we like the money yes, but we also like the interested party, the one who gives their time for the brand. And if the “CLIENT” wants to show their part with the brand too, their eye, or if they want to show themselves, there is an ear, an eye, an attention that will observe them, let it be an exchange, let it not be just take, pay and bye.

Welcome, good idea, you thought, crazy, will it be good? We don't know, we'll try, and if it's not good, it remains in the memory, but it remains written, it remains to be shown, in the future we will read it, we will observe it and think about how good, or how bad it was. Like every step of ours, of the brand, many things were done, some good, bad, losses, gains, and here we are, we remember each one and we move forward, let this be that, a learning, an action, if it works well, and if not, it will be a mark on the body, a scar that remains there, a lesson for the future, a step that built the next, let us be this. SHARE, generate, advance, tell, not everything is told, for the people, for you, for me, and for the memory.

It's going to be nice, you've already taken the first step, now there's the second, just like we've been doing up until now, always thinking about the next step, never enjoying the step we took today or the one we're taking.

Divided into chapters, each chapter is a step in this story, in this future. If it's a story, it's going to end. So, let it not be a story, but rather a sharing of everyday life, the future, the present, and the past. Every day is something new, so don't worry, it won't end.

Thank you, permission, and it was a pleasure to write this, now let's read it.

ABRAM