About us bro
The thread that brought us here
ABRAM
didn’t begin the day we registered it as a brand,not even when we sold our first pair of boxers.
Abram started long before that. Maybe in 1999, maybe with the first idea, or the first set ever stitched by hand.
It’s hard to tell what the very first step was, but what matters is: we took it.
This brand was born from a restless mind, eager, anxious, and full of drive to do something different.
And today, after many steps, some solid, others shaky, after wins and mistakes, from Argentina through the US and now in Australia, we’re still moving. Stronger than ever. Hungrier than ever.
But we also feel it’s time to share more.
To show the side that’s not always visible: the workshops, the hands that sew each piece, the designer hand-painting a garment, the threads that connect every part of this brand.
We want to share not just the final product, but the journey that makes it real.
We want you to be part of it — to build this together.
Abram isn’t just clothing.
It’s a story. A process.
It’s people. It’s a beautiful headache, sometimes not so beautiful, and it’s pure passion.
It’s every single person who put something into making it exist.
And it’s you, too, reading this, buying, supporting, or just watching from the other side.
We’re opening this space for that: to share, to listen, to create a back-and-forth.
We’re not just here to sell.
We want to hear what you see behind Abram, what it makes you feel, what you think of us, and how we can help each other.
How we can build a real community.
We don’t know if this will work. But we’ve already taken the first step, and that’s something.
Whatever comes next will be a lesson, a memory, a part of the path.
That’s what Abram is:
To keep going.
To create, to fail, to learn, to try again.
And to do it with guts, focus, and a whole lot of heart.
Thank you. Excuse us. And thank you again — for being here and being part of this.
ABRAM.
LO QUE HACEMOS, CÓMO LO HACEMOS
If there’s one thing we’ve been sure of since Abram began,
it’s that how things are made truly matters.
We never wanted to just sell clothes.
We wanted every piece to tell a story.
We wanted what ends up in your hands to actually mean something.
That’s why our sets and boxers are made from cotton with lycra — imported from Peru, home to some of the finest cotton in the world.
Soft, durable, and genuinely comfortable fabrics.
Made in Argentina, in friendly workshops, by real people — with respect, with awareness.
Every step is designed to be as eco-friendly as possible.
We pay attention to the details, because we believe what we wear and what we create should never take away from the planet.
We don’t use the cheapest.
We don’t use the fastest.
We use what reflects who we are — and what we hope to leave behind.
Our swim shorts are made from recycled polyester, reworked with intention.
Thoughtful designs, made from materials given a second life — because that’s what we believe in:
Giving things a second chance.
Reducing our impact.
Creating without destroying.
This is also how you design: with heart and mind, with a commitment to the ground beneath your feet.
Because we love our land.
I mean, I love Argentina. And little by little, I’m starting to feel something for Australia too.
Every country that gives you a place to stand becomes part of you.
You begin to care for it. You shape it into your way of being.
And just like every garment carries a piece of us,
we want it to also carry a piece of every place this brand passes through.
Abram in Australia isn’t just about bringing products.
It’s about bringing a message.
We want to connect with people, with cultures, with communities.
We want every country, every city, every story to have its own space within this brand.
We don’t want to be just “Argentinian clothing in Australia”.
We want to be a bridge.
A thread that connects.
That crosses borders.
That brings people together through the simple things.
That shows how things are made, who makes them, what they’re made of, and why.
That’s how we keep walking.
With a brand that feels, that listens, that cares.
And one that, step by step, is searching for something bigger.
To build a real community between people, places, and emotions.
And to do it while thinking about the world we live in.
La historia
Where It All Started?
This is the question we’ve asked ourselves so many times:
Should we show the day-to-day?
Or go back to where it all began?
Abram’s story started in 2022.
After many tries, headaches, setbacks, and lessons.
At a time when our other projects were doing well, we decided to stop, look within, and build this. This brand.
And I say “brand” in quotes, because at first we didn’t even know if it was just my name... or maybe a part of me that needed to come out into the world.
Back then, I was selling fast. Without meaning.
It was just about moving products for cash — whatever was in the storage room, I could sell.
And it worked.
But… was that really what I wanted?
So we started giving time to Abram.
Bit by bit.
Taking hours away from what made money and putting them here — into something that gave nothing yet, but felt like it had purpose. Like it meant something.
With mistakes. With doubt. With anxiety, yes.
But also with a strong belief that this wasn’t just about clothing — it was a way of expressing something.
Of slowing down and showing what’s behind the surface:
The decisions, the mess, the unfinished edges, the hope that something real could grow.
Abram is a new step — the next step.
A path we didn’t fully understand, but we knew deep down it was going to work.
Because we were doing it with love, with truth, with intention, with journeys, with friends, with family — with a good heart and a real reason.
Now, from this new home — from Australia — what we want to build with Abram is clear:
Connection.
A connection between you, us, and whoever reads this next.
The next person who dares to take their next step — whether it’s flying across the world, migrating, or simply enjoying where they are now.
In your forever home or one you’re just discovering.
Because life is about that, right? About change. About learning to enjoy the process.
We want to link stories, people, cultures, fabrics, and paths.
We want Abram not just to dress — but to unite.
Not just clothing, but community.
A bond between backpackers, a quiet loyalty between us, a message of hope for anyone, anywhere.
A hug that says: you’ve got this — all you need is to try.
We want to be a bridge between those who create and those who wear.
Between those who feel and those who are looking for something real.
That’s what Abram is.
Not just selling things or uploading content.
But truly connecting — from something as simple as a thread, a thought, or a story that keeps growing.
ABRAM.
MATE COAST
¿CÓMO NACIÓ LA MARCA DE LOS MATES?
¿YA NACIÓ O ESTÁ EN NACIMIENTO AÚN?
Todo empezó con la marca Abram, tratando de emprender en Australia. Como todo proyecto y todo plan, no es fácil ni rápido; es caminar y, a veces, correr, pero siempre paso a paso.
Arrancamos armando las redes con el objetivo de posicionar la marca en el market de Surfers, un lugar que conocí el primer día que llegué a Gold Coast. Con la cabeza quemada de tanto pensar, sentí que era ahí, que ese era el lugar donde quería que la marca esté.
Meses después viví en Gold Coast, conocí realmente la ciudad. Hice una pausa para la extensión y luego volví. Volví después de tres meses en los que estuve encerrado, craneando todo. Volví y metí todo el esfuerzo y toda la inversión para que esto funcione.
Empecé en el market, cumplí un sueño y un objetivo, y desde ahí no paré. Solo fui para adelante: frente a lluvias, diluvios, atardeceres hermosos. Empecé en noviembre, hace cinco meses. Aprendí en el camino, me choqué contra la pared mil veces. Conocí mucha gente: emprendedores, gente con sueños, gente ambiciosa, y también gente garca, pero es parte del proceso.
Hoy puedo decidir qué día trabajar, abrir el market y qué día no. Mis amigos, cuando no abro, se sorprenden. ¿Qué pensarán cuando no abrís algo que es tuyo, que te ven rompiéndote el lomo haciéndolo?
Al principio todos te visitan, quieren ver qué armaste. Después quedan pocos: los que van a saludar, a tomar unos mates. Se formó una comunidad, un grupo de amigos de verdad, de esos que van a durar para siempre. Gente buena onda que pasa, saluda, sabe que estás ahí. Cada tanto te tomás unos mates, pero lo que se armó ahí fue único.
El tiempo que estuvieron acá, estaban de vacaciones, pero todos los días de market ayudaban a abrir y a cerrar. Era un ritual, era el momento del grupo. La gente decía que había una fiesta dentro de la carpa. Un día fuimos 13 personas adentro, y yo en la puerta vendiendo, comercializando. Es hermoso.
Los shorts se vendían. A veces volvía cansado, con pocas ventas, poca ganancia, replanteándome si esto era realmente lo que quería, sin pensar que ya el hecho de estar ahí es un privilegio.
Y llegaron los mates. Los compré para ver qué onda. Exporté 50 desde Argentina: podía salir bien o mal. Los publiqué en el market, sin difusión, bien rústico y casero, como todo lo que empieza de mis manos. Se empezaron a vender. La gente se sorprendía: precio económico, algo distinto. En tres días se agotaron.
Entonces, ¿por qué no traer más? Si esto está saliendo, si esto me conecta con el latino, con el extranjero, con el local que alguna vez vio ese envase con un sorbete de metal. La gente mira, no sabe qué es, y se sorprende cuando lo conoce. Es nuestra cultura, nuestra esencia, somos nosotros.
Empezamos a exportar más mates, viendo qué funciona y qué no, aprendiendo en el camino. Toda mi vida hice esto: probar, equivocarme o acertar, pero siempre aprender caminando. No estudié nada de esto todavía, me gustaría hacerlo, así que esto también es un comienzo.
Hoy estoy creando una marca de mates, llamada Mate Coast, sin perder la esencia de Abram, porque eso es lo que somos y lo que soy. Va a crecer mucho. De la mano de Abram vamos a ser grandes. Todo esto es para un bien mayor.
Ojalá todo siga así y mejor. Sé que va a pasar. Confío en el proceso. Tengo que empezar a disfrutarlo un poco más. Cansa, física y mentalmente, pero conocés personas que te sorprenden y te apoyan, y no hay nada más lindo que eso. Que te hagan ver lo que estás creando.
Todos se sorprenden. Todo va a estar bien.
Bienvenidos a Mate Coast. Vamos a ver qué sale de esto.
NOS CUIDAMOS ENTRE TODOS
PERUVIAN COTTON
We were born between roots and oceans
Today we use Peruvian cotton
Soft, noble, timeless
Just like what we feel when we create
ECO-FRIENDLY POLIESTER
From plastic to design
We give new life through recycled polyester
Consciousness in every stitch
Style with purpose
RECYCLED FABRIC
Our swimwear doesn’t just float, it protects
Made with recycled microfiber
Designed for a cleaner ocean
AROUND THE WORLD
Abram travels. So do you.
We bring our pieces to every corner of the world
Wherever you go, you carry the story with you.